The brief
Event Rhino partnered with Playboy Club London to deliver a bespoke digital photo booth experience for a VIP private event in London.
The activation was designed to create premium branded content, encourage guest participation and give attendees an instantly shareable digital takeaway from the evening.
With Drake in town where else would he want to throw a party? And Play Boy Club London wanted to make the experience unforgettable for everyone in attendance, with an exclusive photo marketing experience.
Create a memorable VIP photo experience
Playboy Club London wanted to elevate the guest experience at an exclusive private event while generating high-quality branded content that could be shared during and after the evening.
What Event Rhino Delivered
Event Rhino created a digital photo booth experience tailored to the venue and audience, including:
- A branded animated start screen;
- Still images and boomerangs;
- Custom branded overlays;
- Instant sharing by email and text message;
- Guest data capture for remarketing.
The Event Rhino team stood up to the challenge and developed the ultimate photo booth hire in London for Drakes private party.
The results
The ultimate in brand awareness and VIP user generated content!
- 240+ VIP Guests Engaged
- More than 240 guests took part in the experience during the event.
- 300+ Branded Images Created
- Playboy Club London received more than 300 branded images generated through the activation.
- 320+ Shares
- Content was shared by email, text and social media more than 320 times.
- 33.5K+ People Reached in 24 Hours
- The event content reached more than 33,500 people in under 24 hours, with the page also reporting almost 111,000 reach
Dominique Addison, Play Boy Club London said, “We tasked Event Rhino with creating and delivering an experience for one of our VIP clients at very short notice! The team worked closely with us to develop an exception digital photo experience which was second to none. Both the client and their guests loved the photo experience and I cannot wait to work with the Event Rhino team again on future events!”
