Tips to maximise event engagement

Whether you work in event management, or are responsible for advertising an event, it takes a lot of dedication and diligence to pull it off. Hosting an event can be extremely difficult and there are a lot of factors you need to think about.

You need to consider what sort of event you are hosting, the types of people who are going to be attending, and what sort of entertainment you are going to provide. If you get this wrong, you may find that guests become very bored or you could get very few people turning up.

So, how can you maximise event engagement to ensure your project is a success? That’s what we are going to find out below.

  1. Understand your audience

Take a look at the event you need to organise. The first thing you need to think about is who is going to be interested in your event and how you are going to let them know about it. If you are advertising to a younger audience, you may want to use social media and online videos. However, if you are advertising to an older audience, you may wish to use emails, television advertisements and physical advertisements, like flyers, posters and billboards.

The more you appeal to different demographics of people, the faster your message will spread and gain awareness. This will make it more likely that you will sell tickets and be able to support a higher turnout of people.

  1. Influencers

No matter what type of event you are hosting, it’s important that you get the right people to come and advertise your event. Nowadays, you can use influencer marketing to help you with this engagement.

Influencers are popular personalities on the Internet or in certain careers that can easily network and advertise your event to other people. If these people decide to join your event, you will find that it will attract more attention than if you just generally advertise it. What makes it better is that they may also have other people join them who are well-known in certain industries. So, it will help make your event more popular.

Influencers can receive a free invite or you could offer them a financial sum to advertise your event. If they come to your event, make sure to encourage them to take pictures, and use this visual material to show off how much fun they are having. This will bring more engagement from people who like and follow the given influencer.

  1. Happy memories

When your guests turn up for an event, it’s natural that they are going to have their phones out and are going to be constantly taking pictures and videos of what’s happening around them.

After a while, these photos may become a blur. That’s why you may want to offer additional photographic services that may become a core memory of the event. You may find that most events, both serious and relaxed, would enjoy our Oxford photo booth hire or photo backdrops. When it comes to photo booth hire for corporate events they may use this service to help people relax and chill out after a few hours of important networking. Make sure to ask your guests to tag you online if they place their photographs on social media.

  1. Social media

Social media is extremely useful when it comes to your event. Not only can it show off what your event is all about, but it can be a free form of advertising that can encourage people to look into your brand.

If you want to maximise the engagement of your event, make sure to constantly upload pictures, videos, and snippets of the occasion. You will want to actively speak to your viewers through comments and make sure to answer their questions. If you can actively engage your viewers, you will find that they will follow your events and might even purchase tickets for future events of yours.

  1. Mobile devices

Nowadays, event engagement needs to be managed on a range of devices. This includes mobile devices. You may be able to advertise yourself on mobile apps or through event apps that can allow tickets to be downloaded and reminders to be added to mobile calendars.

The more flexible you are with your event, and the more advertising you do for it on a range of platforms, the more accessible it will be for different people. What’s better is that a mobile device can even be set with an alarm for the event day. This means that the people who go to your event will be reminded about it in advance.

Here at Event Rhino, we can help you run a successful event with our London photo booth hire ensuring that we capture all the best memories from your event!

5 events that benefit from digital photo booths

Planning an event involves a lot of organisation and hard work to get it right. Not only do you need to arrange any speakers that might be attending, but you also need to book caterers and entertainment.

The last example is not always easy to do, especially if you have a group of people who don’t like to get involved. However, something like digital photo booth hire can encourage people to take part and break the ice.

Here, then, are five types of events for which digital photo booths could be beneficial.

  1. Graduations

If you are holding a graduation event, then it is the perfect opportunity to organise digital photo booth hire. If there is one event that will often get the cameras snapping, it’s a graduation party. This doesn’t have to just be for young adults leaving university; younger kids are now experiencing graduation ceremonies as well.

Having a photo booth for hire there will encourage students, parents, and perhaps even teachers to have a photo taken together. Not only will it add to the fun, but it will also provide a memorable keepsake afterwards.

  1. Fundraising

People usually organise a fundraising event to raise awareness and highlight an organisation’s work. Many such events are geared towards raising money for research into medical conditions or to help those less fortunate.

Because the aim is to help people donate to the mission, you will want to relax them and let them have some fun, as well as tell them the reason they are there. A branded photo booth can be a great way to break the ice and encourage people to relax.

If people have a good time at your fundraising event, they will also be more inclined to donate and support your cause.

Sometimes, you might have corporate sponsors attend your fundraising events as well. This could be to encourage them to donate, or as a ‘thank you’ for donating. Corporate photo booth hire might be a good opportunity to use some corporate and organisational branding as well.

  1. Parties

One of the most popular reasons for requesting digital photo booth hire is the need to provide a focal point when one is organising a party. You might choose to have one or maybe even two photo booths to capture those fun moments at the party.

If you also add some fancy dress and other accessories, you can create some fun photos and make them even more memorable than they might have otherwise been.

Not only will you have the confident people wanting to have their photos taken, but the presence of the photo booth will also encourage the quiet ones to have a go.

If the party is for a brand launch or new products, then this is the perfect opportunity to add branded hats, t-shirts, and other accessories to the photo booth.

  1. Award ceremonies

Just like graduation events, an awards ceremony is a great event for a photo booth. You can have people who won awards getting their pictures taken with friends or family. You can also get team photos in a more relaxed and fun way.

Although awards ceremonies are usually formal events, that doesn’t mean you can’t inject a little fun into it, especially after the awards are presented.

These photos along with others taken at the event can then be used on the website (with permission), and on the walls of the team room. This will add an element of fun and nostalgia for those who have taken part at previous events.

  1. Competitions

If you are holding an event, there could initially be some hesitation among the attendees to actually use the photo booth. But holding a competition on the day of the event could encourage people to give the photo booth a go.

Let people know at the beginning of the event that you will be giving prizes to the best photos taken at the photo booth. This will give the attendees a reason to get their picture taken and have some fun along the way.

You may want to add a theme to the competition photos, or you might leave it to the attendees to decide. Don’t forget to have some outfits, hats, and other accessories nearby so that people can get creative.

Conclusion

There are many other types of events that benefit from digital photo booth hire. Even those that might seem relatively dull, such as networking events, can be transformed with a little interactive fun.

It is important to remember to use company branding if appropriate, especially if the public are attending, as images from the event could be shared on social media.

Are you ready to start discussing the possibilities of photo booth hire in London with our own team at Event Rhino? If so, it could scarcely be any easier to get in touch with us.

3 Events That Can Be Taken To The Next Level With A Photobooth

If you are a regular to events either as a stallholder or a visitor, you will know that they can all start to look the same after a while.

Although individual stalls will try to do something different, what you need if you are to hold or exhibit at such an event yourself is something unique, yet also fun and engaging.

One such feature could be a photo booth. So, let’s take a look at three types of events that photo booth hire could really help to elevate.

  1. Corporate event

Corporate events can sometimes be a little dull, especially when some of the stalls have limited budgets to work with.

However, dedicated photo booth rental in London for events can be reasonably priced enough to make such booth a worthwhile way to engage with your audience. If you have ever used a photo booth, especially the kind used at parties and similar events, you will know how much fun they can be.

If the list of attendees of your corporate event is likely to be long, this can make corporate photo booth hire an even more attractive option, as a lot of people will be tempted to get involved, and might even encourage the shy ones to have a go with the booth.

Branded photobooths can also be a great way to introduce people to your product, especially if you can incorporate advertising into the booth using frames or hats.

Such a distinctive feature as a photobooth at your corporate event is likely to pique the interest of prospective buyers or customers, which might make it likelier that they will wish to keep in contact with your brand long after the event is over.

  1. Weddings

Weddings are special occasions that everyone wants to remember forever – for the right reasons. There are many ways that you can achieve this, but a fun thing to do is to have a photo booth set up at the wedding reception.

You can set out a theme for the photo booth if you want, or just have a range of accessories and dress-up clothes to spark the imagination.

Another good idea is to have photo sets of family members together such as the bride and groom, the parents, siblings, and so on.

Once the photos are printed out and given to the guests, they will also be great mementos of the evening. In addition, using our wedding photo booth rental can make for more fun and spontaneity in the capturing of visual memories of your big day, than depending solely on the services of a professional wedding photographer.

Wedding photo booth hire can also be a great way for the wedding couple to keep some photos to put towards a wedding album. They can then remember the event with a traditional album, as well as a more relaxed version.

  1. Company events

Having a special internal party for your employees is a great way to reward them for all their hard work. This could be a holiday party or perhaps a summer event.

Wherever the event is held, having a photo booth there will help you capture the best moments of the party.

While perhaps not everyone will be willing to take part at first, the fun and excitement of everyone having a good time may eventually persuade people to get their picture taken.

It is also a good way to show your customers and suppliers that you are working to give your staff the best relaxation possible. It will show, in the process, that you are a conscientious employer and you care about rewarding your staff.

Other possibilities

Together with the above three examples, there are other events to which you can introduce a photo booth to add another dimension.

  • Birthday parties are always a good place to have a photo booth. Whether it’s a kid’s or adult’s party, a lot of fun can be had. You could even incorporate the photo booth into a party game where attendees are judged on the best photo or outfit.
  • Proms and school events can be good occasions for our Cambridge photo booth hire. Of course, there would need to be permission from parents, but it would be a lot of fun for the students.
  • Sometimes, you may find yourself organising an event where you know it could be difficult to get people working together or engaging with the content of the event. So, to help break the ice, why not add a photo booth as part of the event? You could introduce the booth either at the beginning or during lunch, and encourage everyone to have their photos taken. This will help make the event more memorable for the attendees and a lot less difficult for the hosts.

As part of these ideas, you can either make the photos available to take home or leave them as just ‘part of the event’. You can also give each person the choice so that they can decide at the time.

Conclusion

Photo booth rental in London can be a great way to engage with people and ‘break the ice’ at any of an exceedingly broad range of events. It can also help to get people more deeply involved in your event if they’re shy. For a more in-depth conversation about the possibilities for having a photobooth at your own event, why not contact the Event Rhino team today?

5 Cool Ideas for Corporate Events

Our corporate photo booth rental is a way for staff to get together, celebrate the successes of the companies, create lasting memories and transmit the core company values. As the world starts to reopen, there is no better time to bring your company together for an unforgettable event. Here are 5 ideas for a truly memorable evening.

Corporate photo booth hire

Why not document the fun of the night by including a corporate photo booth in your event? These booths invite guests to make memories that they can take home with them at the end of the night. Whether you opt for corporate photo booth hire with props or a particular theme, they are sure to add some silliness to the night.

Photobooths are an interactive experience and encourage people to get involved. They tend to increase guest engagement and, the more people who are seen going into the booth, the more people want to join in! 

It is a relaxed and informal way to bring staff members together for a fun and spontaneous photo shoot.

Professional photographers are a great way to capture special moments of the evening but when you hire a photo booth in London, it tends to be a more organic and fun way of taking photos of the night; the two are complementary and can be used together to create a really special photo album of your event.

If you are trying to promote a certain theme, message or brand, you can also make the photobooth follow a specific theme with the decor or the props you use. Using a digital photo booth, guests can access boomerangs, GIFs and digital images which means real time posting to social media. This encourages people to share memories of the night and, in the same moment, promote your brand and create social buzz.

For more information about our photo booth hire in London for your event or to get a quote, please contact us at Event Rhino for a personalised quote.

Include a chocolate fountain

There is something so decadent about melted chocolate cascading down over a fountain. Chocolate has the ability to make everything better so adding a chocolate fountain to your event is a no-brainer.

Prepare a buffet of fresh fruits, marshmallows, baked goods and sweets, all to be dipped in glossy chocolate pouring from a beautiful fountain. Not only does this delicious addition, it adds an air of luxury to any buffet table and can even act as a stunning centrepiece.

Choose a theme or dress code

After nearly 2 years of on-and-off lockdowns, there has been little excuse to get dressed up to the nines for an evening of fun. Choosing a dress code, such as cocktail dresses and black tie, is a great excuse for people to wear that outfit they have been saving or treat themselves to something new.

Themes can be brought to life through dress code, decor, invitations, visual effects, entertainment and even through what food you serve. All of this creates a sense of build up and excitement that will have your guests counting down the days to the main event.

It is a playful way to bring together your guests and create a sense of community around a common idea. Not only is it fun and novel, it is also a key facilitator of networking and team-building.

Themes and dress codes can be entertaining for the guests attending and will create buzz not just during the event itself, but also during the lead-up. Communications can be harnessed in the weeks leading up to the event, including invites, teasers and reminders, to promote the event and increase the hype surrounding the evening. This is a great way for guests to engage and interact with the theme before the event has even begun.

Whether you choose casino night, the roaring 20s, red carpet or the swinging 60s, there are plenty of themes that allow you to create a memorable night through costume, audiovisual effects and decorations.

Wow your guests with a vodka luge

A vodka luge is an ice sculpture with vodka flowing through it, ready for the guest to drink at the bottom. Alcohol travels through an opening at the top and arrives, perfectly chilled, to the opening at the bottom, ready to be received by a guest’s glass (or, directly into their mouths!).

These sculptures can be shaped in various ways making them not only functional but also a stunning and unique centrepiece of your event. This means that you can make it a statement piece at your drinks reception or can even choose a shape to match your theme or express a key message. Use your luge to add a “wow factor” to your event!

You could have one giant vodka luge as the centrepiece or choose to have smaller luges on the different tables so that people are able to admire the beautiful sculpture whilst helping themselves to a perfectly chilled vodka.

Gone are the day of dull corporate events; vodka luges can encourage guests to relax and socialise. Not only will the centrepiece be a talking point, the sculptures are interactive and encourage everyone to grab a glass and get involved! This fun and unique idea will ensure that your corporate event is talked about for many months to come.

Create a new world with special effects

Upgrade your corporate event with photo booth hire the use of special effects such as mood lighting or audiovisual effects. These can help to create an impressive atmosphere and positively contribute to your guest’s experience. If you have chosen to go with a theme, these special effects can help to bring the theme alive. Be it smoke effects, lasers, or audiovisual effects to create a jungle or waterfall, all of these can create a whole new world for your event.

These special effects will help to inspire guests, capture their attention, boost the overall mood and create memorable moments. Get creative with 4K screens, LED lights or LCD walls, all of which can create unique and unforgettable settings for your events.

If you are going for the wow factor, you can even use confetti streams, flames or smoke to immerse your guests and excite their senses with our London photo booth hire. For those going for a specific theme for their corporate event, audiovisual elements can help enhance the theme and further immerse your guests.

Get Spooked This Halloween – with unbelievable non-touch photo experiences

Unlucky 13 it certainly isn’t this spooktacular season when we hope there will be no shortage of parties, events and haunted houses across the UK.

The Halloween season just got spookier with spine-tingling shenanigans for young and old as the Event Rhino team get set to launch their new Halloween photo booth hire in London and video marketing experiences!

Experience the thrills and spills of a Halloween with an interactive brand activation to deliver:

  • Brand awareness
  • User engagement
  • Social sharing
  • GDPR complaint data capture
  • Digital marketing content

 

Wake the window – Monster Dance

Let us take your window and turn it into a thrilling photo backdrop for your audience to enjoy, capture, create and share their branded Halloween still image, gif or boomerang with the world – nothing better than letting your customers sell for you!

No shop front? No problem, we can build one for you.

Hollusion 360X

Transport your audience into a ghoulish world, with ghoulish games, from haunted houses to gruelling graveyards, we can do it all.

Watch while your customers hop onto the branded platform, have some fun before creating a branded Halloween video to share with the masses.

CONTACT OUR CREATIVE TEAM AND LET US TURN YOUR

EVENT OR MARKETING CAMPAIGN INTO SOMETHING SPOOKTECULAR

Give your wedding a distinctive edge – Event Rhino launches the Hallmark

Hallmark wedding photo booth If you want your wedding to be elegant, classic and timeless, then look no further than the new Hallmark wedding photo booth hire Event Rhino have to offer.

Lovingly hand-crafted and featuring the most cutting-edge photo technology, the Hallmark will make your wedding reception stand out for all the right reasons.

Whether you want to add a luxe feel to your reception or showcase your quirky style, the Hallmark is the photo experience for you and your guests.

Hallmark wedding photo boothThe Hallmark captures professional quality images, making every single user feel like the star of the show.

Designed by photographers, the Hallmark features a professional studio flash and beauty dish mounted on the bespoke stand to make sure everyone looks picture perfect every time.

Event Rhino will fully customise the user-experience, including personalised messages and imagery that will reflect and enhance your wedding theme and give every guest a chance to celebrate your love story in a quirky way.

Choose to capture boomerangs, video, selfies, adding creative filters and graphics before sharing via email, Facebook, Twitter and text. Hallmark wedding photo booth

Perfect for a luxe wedding reception, the Hallmark wedding photo booth is exactly what you need to make sure your special day is as magical as you deserve.

Contact us to check availability for your wedding. 

Hallmark wedding photo booth

5 Trends for Virtual and Hybrid Events

The global economy, and almost every business sector, has been dealt a blow by Coronavirus in 2020. While most sectors have been negatively affected, some have suffered more than others. The events industry was hit hard by the pandemic with over 70% of the UK’s planned events for 2020 being cancelled or postponed. According to a report by Data Connectors and NowSourcing, the global events industry is worth $1.5 trillion per year. In addition, direct spending on airfare, hotel stays, dining and transportation are responsible for generating more than $1 trillion annually. If postponed events do proceed later in the year, or in early 2021, the likelihood is reduced attendance and footfall until the spread of the virus is under control and public and consumer confidence increases.

While the events industry has faced significant challenges this year, it has also been a revolutionary time for the sector with the significant rise in popularity of digital and virtual events. Video communications platforms Zoom and Slack are estimated to be worth $50billion more since the Coronavirus pandemic started, and a recent study conducted by the PCMA Education Foundation found that 67% of respondents expected to leverage technology to remotely participate in events for the next three years. The popularity of these digital solutions, however temporary, has seen a drastic increase in delegate uptake and participation in the first half of 2020 in events such as online webinars, seminars, workshops, facility tours, conferences, and trade shows.

The use of event technology such as digital registration processes, event marketing software, event-specific mobile apps, and digital event entertainment such as branded photo booth hire in London, was steadily increasing in popularity in recent years. However, the forced shift in 2020 to digital and virtual only events has resulted in creative and innovative event solutions that have been adopted and rolled out across entire industry sectors, and among demographics who previously would have been adverse to online only events.

Going forward, as we emerge from lockdown restrictions and begin to recover from the impacts of COVID-19, it is predicted that in-person events will see a surge in popularity as people – who are naturally social creatures – crave and appreciate more than ever before in-person interactions and networking. However, for a wide variety of reasons, individuals will also have grown to appreciate the cost-effectiveness, efficiency, and flexibility of digital and virtual events, so it is more likely that events in the future will require a blended approach to benefit from the positive aspects of hybrid events.

Based on current trends and behaviours within the events industry, we’ve compiled five key trends we think are going to have a lasting and long-term impact on the sector for in-person, digital, and hybrid events going forward:

  1. Live Streaming

For those who are unable to attend an event for a range of factors such as clashing commitments, or expensive travel and accommodation costs, live streaming provides the opportunity for delegates to benefit from ‘attending’ the event, without having to be physically present. For events in very large venues, live streaming conference session and keynote addresses on screens or in hubs throughout the venue also enables more participants to engage without having to run from one side of the venue to another.

It’s worth noting that this is not as simple as live streaming an event on Facebook from your mobile phone. Proper investment will be required in the right technology, equipment, and likely a specialist technology and communications company to ensure live streaming and any other digital interactions at your event are streamlined, seamless, and integrated.

  1. Enhanced Experiences

Attending an in-person event is all about the experience. The attendee experience can be enhanced in a wide variety of ways through personalised communications, at-event entertainment, and through engaging attendees in interactive experiences. A recent survey of event planners found 78% placed immersive experiences at #1 above all other types of live entertainment. This can include photo booth hire London, escape rooms, and activities that are specifically designed to engage an individual or group directly.

Enhanced experience also includes streamlined and simplified processes – registration should be a breeze, event itineraries and maps should be easily accessible, and post-event follow-up should be seamless. Get these things right to make sure your event stands out.

  1. Augmented Reality and Virtual Reality

While these technologies are available, they are not frequently used – yet. As they become more accessible expect to see more projections, 360-degree installations, virtual reality headsets and demos, and a myriad of other ways to educate, entertain and delight event attendees.

  1. Data Security

With increased digital and virtual event technology, including hybrid events, more personal and real-time data will be collected than ever before. While this can be incredibly useful when utilised correctly and offer a greater analysis and return-on-investment, with increased data collection comes the need for increased data security.

This is important on a practical level to ensure compliance with legislation, but it is also important for delegates to know that data security is taken seriously and that their data is being adequately protected. A 2020 report by PWC highlighted that 84% of consumers will gladly take their business elsewhere if they felt they couldn’t trust a business with their data.

  1. Inclusivity

Just as in-person events should be as inclusive and accessible as possible, so should digital and virtual events. This can include the use of clear language and instructions, appropriate font style and size, good colour contrast, and the use of sub-titles and translators. In addition, the same considerations should be given to the diversity of panels and speakers.

Let’s engage your audience and drive your brand forward with the latest Event Rhino Virtual Photo & Video Experiences!

Our new virtual photo marketing experiences create virtual events and supporting digital marketing campaign to deliver:

– Brand awareness

– Product education

– Consumer engagement

– User generated content

– Data collection

– Drive sales

Virtual Events – Utilizing our software and the advancement with photo marketing we can make virtual events even more interactive and most importantly measurable!

For example: A sports clubs New Kit Launch

The brand launch and host an online virtual launch party using technology such as Zoom or

Google Teams. Customers are invited to the party via their social media sites and email marketing.

Once they join the party, they are shown the new product and offered the chance to win prizes by taking part in the virtual photo experience!

HOW IT WORKS

– Click the link

– Use the brand photo booth on their device to take their selfie

– Receive their branded selfie by mobile or email

– Upload it to social media with the campaign hashtag

– Scratch and win during the event

– Receive an exclusive discount code for money off the product in the final photo received

POST EVENT RESULTS

We show you the return on investment with a full data report including:

– Number of people in attendance

– Number of photo uploads

– Compliant email and phone numbers for re marketing

– Social reach using the event hashtag

– use of the discount code

Hybrid Events – So let’s bring together an instore experience with virtual for the New Kit Launch!

Hosting an instore event and bringing together industry leaders and some of the players

for talks and Q&A’s (social distancing taken into account) or these people can be in multiple locations, and having the event streamed online for customers to join.

The launch will be pre promoted on social media and via digital marketing platforms – company website, blogs, emails etc. Launch posts will introduce what people can expect from the event and create a reason to attend.

Customers join the event online via a digital platform and enjoy the education on the new product before being invited to the virtual, interactive booth for the chance to win a products etc and receive their discount code for the new kit.

HOW IT WORKS

– Click the link

– Use the brand photo booth on their device to take their selfie

– Receive their branded selfie by mobile or email

– Upload it to social media with the campaign hashtag

– Scratch and win during the event

– Receive an exclusive discount code for money off the product in the final photo received

You can supply the client with the following results post event:

– Number of people in attendance

– Number of photo uploads

POST EVENT RESULTS

We show you the return on investment with a full data report including:

– Compliant email and phone numbers for re marketing

– Social reach using the event hashtag

– Sales via the discount code

READY TO TAKE YOUR BRAND OR EVENT VIRTUAL? CONTACT OUR CREATIVE TEAM TODAY!

EVENT RHINO BRINGING THE SPOTLIGHT BACK ON YOUR BRAND

At Event Rhino we are renowned for bringing brands to life through emotionally charged experiences, that drive, awareness, sales and meaningful consumer actions for our clients.

As we endeavour on the new and emerging marketing and event space, created by Covid-19, our team has worked tirelessly to develop new experiential marketing tools, focusing on our two key fields; Immersive Experiences, Emerging Technologies.

Immersive Experiences

An experience is driven by emotion – how it makes a person feel directly influences the memories they take away and therefore the power of the stories they share as a result of it.

Today’s consumers have a very different relationship to brands compared to that of previous generations. They look for quality, craft and depth in experiences and recommendations from friends and family, whether traditional word of mouth or social media, is a key factor in the purchasing decision.

Offering consumers, a chance to interact with brands in a meaningful and authentic manner, leads to enduring relationships, which as a result help drive customer loyalty and sales. By reaching consumers through multiple senses an even more engaging experience is created as the emotions evoked serve as powerful markers of memory and behavioural influence. Cinematic sets and effects, actors, environment, sound and smell can all be combined to create truly immersive experiences.

Research has shown that customers who have had a chance to experience or interact with a brand are 96% more inclined to make a purchase (Event Marketing Institute).

By combining experimental marketing with other tools such as vouchers, in-store promotions and photomechanics, it also offers brands a great opportunity to collate data, generate social media coverage and, of course, measure redemptions.

Emerging Technologies

The massive leaps in technology over the past decade have unlocked a new world of opportunities for brands to engage with consumers and communicate their stories in a truly immersive manner. They provide cultural relevance and leverage the impact and curiosity driven by innovation.

Event Rhino is a leader in providing state of the art photo booth rental in London technologies which can be incorporated into virtual events, hybrid events, digital and traditional onsite marketing campaigns.

Virtual Reality is only one of many tools allowing brands to merge the boundaries between the real and virtual worlds for powerful and effective marketing strategies. Technology is also enabling brands to amplify their messaging and campaigns in new ways, allowing experiences to live on for days, months and years across demographics and nations.

If your customers can’t come and engage with you, you go to them! Utilise our new virtual photo experiences you can bring your brand to life digitally and engage your customers, turning them into authentic online brand ambassadors!

So how does it work?

Event Rhinos virtual photo technology and innovative software is developed and branded for each campaign. The brand shares a web link or QR code on their social media channels, website, eshots inviting their audience or target audiences to get involved!

Rewarding consumers

  • Local consumers click the link
  • Their smart device is turned into a hand held photo booth
  • They take their picture and add the company branded overlay
  • Upload
  • Post to social media with the campaign hashtag
  • Scratch for the chance to win with the brand
  • Entered into a prize draw

 

Supporting the brand

  • The brand supports the campaign on their social media and digital marketing channels
  • Encourage customers to enter to win
  • Receive exposure from the campaign

Resulting in:

  1. Brand awareness
  2. Audience engagement
  3. Brand & product education
  4. User generated content
  5. Social sharing
  6. GDPR Compliant data capture
  7. Digital marketing content creation
  8. Increased online brand footprint
  9. Consumer analytics and insights
  10. On trend marketing campaigns

 

Non touch photo marketing campaigns 

Open for business? Let your customers become your online ambassadors with an interactive, non-touch photo marketing campaign.

HOW IT WORKS

Event Rhino will install one of our innovative photo technologies teamed with state-of-the-art software bringing a new instore experience for your customers and a fantastic marketing tool to show case that you are open for business again and it is safe to visit!

Engaging your customers

  • A branded start screen with a QR Code will start the photo marketing experience
  • Customer takes their selfie
  • Selfie is created with a branded photo overlay
  • Customer shares their photo creation to their phone or email
  • Customer shares their photo on Instagram with a campaign hashtag for the chance to win a prize from the brand.

Benefits to the brand

  • Unlimited brand awareness
  • Exceptional customer engagement
  • GDPR compliant data capture
  • Authentic brand ambassadors created
  • User generated content
  • Social sharing
  • Increased online brand presence
  • Consumer analytics and insights
  • Leading experimental marketing campaigns

Let’s cut through the noise and bring your brand back to life! Contact our creative team today.

Photo Marketing – Make them stay

There is nothing permanent except change.

Anyone working in retail or hospitality knows that consumer demands are constantly changing and the only way to stay alive is to stay ahead.

Easier said than done.

We know all too well at Event Rhino how challenging it is out there.

The UK high street is in the middle of the most challenging retail environment since 1991 and the hospitality industry has seen a startling number of closures in the last few years.

There’s plenty of reasons for doom and gloom, but that won’t get you anywhere and we need to adapt to the new environment and change your offering to ensure that you are giving consumers what they want, when they want it.

Of course, your reaction to the growth of online shopping and the prevalence of online food delivery companies is to double down and make everything fast and convenient – getting customers in and out with their purchases as quickly and efficiently as possible.

And yes, some consumers don’t want to spend anymore time in store than they possibly can.

But that is not the case for every consumer.

brand activations

In fact, studies have shown that more and more consumers are willing to spend time and money if they see the experience as valuable.

So how do you offer value in-store or in your restaurant?

First and foremost, the offering has to be top notch, that goes without saying.

Consumers expect nothing less than the best, and if you aren’t offering that they will take their business elsewhere.

But that alone might not be enough to keep your customers coming in the door and wanting to stay.

Fear not, all is not lost, and it will be the innovative retailers and forward-thinking restaurateurs who will not only survive but thrive.

At Event Rhino we work with these innovative companies to help them create must-see experiences that tap into consumer trends and give them a reason to come, enjoy, dwell and ultimately purchase.

Photo Marketing Booth

The modern consumer doesn’t just love experiences though. They love sharing them on social media – because if there aren’t pics of the unmissable experience, then it didn’t happen!

And that’s where our photo booth hire in London can help.

By creating branded, custom-built experiences that use our digital photo booth hire, we are able to create the perfect dwell space for social-media loving consumers to immerse themselves in your brand and spend time getting to know what you are all about.

But they don’t just encourage people to just dwell, our activations drive brand awareness, both online and offline, and are the perfect tool to capture consumer data and insights to help you better understand what your customers want.

Photo Marketing BoothEvent Rhino can install your bespoke brand activation on a permanent basis or on a 3-month hire. This will allow us to monitor engagement, adapt the activation to reflect seasonal changes as well as respond to what your customers are telling us they want.

Event Rhino get it. It’s tough out there. But you can’t stand still and hope that customers will come through the door.

You need to give them an enriching experience with our retro photo booth hire that engages them and gives them a reason to come, stay and spend.

READY TO CRASH THROUGH THE CROWD AND TAKE YOUR PHOTO MARKETING TO A NEW LEVEL WITH OUR CORPORATE PHOTO BOOTH HIRE? CONTACT OUR CREATIVE TEAM TODAY. 

Giving shoppers more

The way we shop has changed completely.

Shopping in physical stores offers something unique compared to what online has to offer. Think about it, there’s the social aspect of the whole experience, where you come together with friends and interact with experienced assistants.

And of course, instore shopping offers something that online cannot – you can actually try, touch and take home your purchases right there and then!

But the latest research shows that today’s shoppers don’t see the value and pleasure in heading to the high street.

Today’s consumers have more knowledge, power and choice than ever before.

And when they do decide to go shopping, armed with all that info, they expect more from their shopping experience.

Retailers need to step up to these expectations and become more than just a shop.

Customers want an experience, where their online expectations of personalized, hassle-free shopping are realised.

But that’s not all. Consumers

brand activation

want to be entertained, excited and delighted in store.

And that’s where we come in.

Event Rhino work with retailers to showcase what they do best, offering photo booth hire in London for retail events.

We recently worked with House of Fraser to showcase their Beauty Event.

Beauty is one of the most personal shopping experiences and House of Fraser’s team delivers personalized, stellar service every time.

And they wanted everyone to know about it!

Event Rhino wanted to deliver maximum impact for House of Fraser and chose to use the full power of the Rhino Boom Booth Roamer.

This is the newest photo experience in our arsenal and we knew it was the perfect way to interact with customers, promote the services in store and increase House of Fraser’s online visibility.

brand activations
House of Fraser Beauty

The Rhino Boom Booth Roamer was fully customized with a branded start screen and overlays that highlighted all brands included in the event and showcased customers in their very own Vogue magazine cover.

Using both the Roamer screen and the booth in stand mode allowed Event Rhino to capture as many customers as possible.

We roamed the beauty hall, capturing happy customers following their makeovers and master classes. The Rhino Boom Booth stand was a star attraction in the centre of the hall, with groups and individuals making their way to the booth to have their moment in the spotlight.

GIFs, Boomerangs and of course selfies, were captured and shared straight to social media, via text and email.

In-store activations like this are a great crowd pleaser, giving consumers a reason to come into your store and interact with you and your products.

And with footfall decreasing on the high street, it has never been more important to give customers a reason to come into shops!

Even better, users cannot help but share the branded content that they create. They love the novelty of their VIP moment and in the age of all things social – they definitely know that they need to share pics or it didn’t happen!

For brands and businesses, the benefits of our photo booths to hire in London don’t stop there.

Our photo booth rentals in London & technology is designed not just to drive your digital reach; we also use our products to collate customer insights. The GDPR compliant data we collect can then be put to use in future personalised marketing campaigns.

Customers today want more, they want in-store experiences like our retro photo booth hire that they can’t get online or at home.

Retailers can’t afford to hold back and Event Rhino can help you create in-store activations and experiences that will get consumers off their sofas and into your shop.