At Event Rhino we are renowned for bringing brands to life through emotionally charged experiences, that drive, awareness, sales and meaningful consumer actions for our clients.
As we endeavour on the new and emerging marketing and event space, created by Covid-19, our team has worked tirelessly to develop new experiential marketing tools, focusing on our two key fields; Immersive Experiences, Emerging Technologies.
Immersive Experiences
An experience is driven by emotion – how it makes a person feel directly influences the memories they take away and therefore the power of the stories they share as a result of it.
Today’s consumers have a very different relationship to brands compared to that of previous generations. They look for quality, craft and depth in experiences and recommendations from friends and family, whether traditional word of mouth or social media, is a key factor in the purchasing decision.
Offering consumers, a chance to interact with brands in a meaningful and authentic manner, leads to enduring relationships, which as a result help drive customer loyalty and sales. By reaching consumers through multiple senses an even more engaging experience is created as the emotions evoked serve as powerful markers of memory and behavioural influence. Cinematic sets and effects, actors, environment, sound and smell can all be combined to create truly immersive experiences.
Research has shown that customers who have had a chance to experience or interact with a brand are 96% more inclined to make a purchase (Event Marketing Institute).
By combining experimental marketing with other tools such as vouchers, in-store promotions and photomechanics, it also offers brands a great opportunity to collate data, generate social media coverage and, of course, measure redemptions.
Emerging Technologies
The massive leaps in technology over the past decade have unlocked a new world of opportunities for brands to engage with consumers and communicate their stories in a truly immersive manner. They provide cultural relevance and leverage the impact and curiosity driven by innovation.
Event Rhino is a leader in providing state of the art photo booth rental in London technologies which can be incorporated into virtual events, hybrid events, digital and traditional onsite marketing campaigns.
Virtual Reality is only one of many tools allowing brands to merge the boundaries between the real and virtual worlds for powerful and effective marketing strategies. Technology is also enabling brands to amplify their messaging and campaigns in new ways, allowing experiences to live on for days, months and years across demographics and nations.
If your customers can’t come and engage with you, you go to them! Utilise our new virtual photo experiences you can bring your brand to life digitally and engage your customers, turning them into authentic online brand ambassadors!
So how does it work?
Event Rhinos virtual photo technology and innovative software is developed and branded for each campaign. The brand shares a web link or QR code on their social media channels, website, eshots inviting their audience or target audiences to get involved!
Rewarding consumers
- Local consumers click the link
- Their smart device is turned into a hand held photo booth
- They take their picture and add the company branded overlay
- Upload
- Post to social media with the campaign hashtag
- Scratch for the chance to win with the brand
- Entered into a prize draw
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Supporting the brand
- The brand supports the campaign on their social media and digital marketing channels
- Encourage customers to enter to win
- Receive exposure from the campaign
Resulting in:
- Brand awareness
- Audience engagement
- Brand & product education
- User generated content
- Social sharing
- GDPR Compliant data capture
- Digital marketing content creation
- Increased online brand footprint
- Consumer analytics and insights
- On trend marketing campaigns
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Non touch photo marketing campaignsÂ
Open for business? Let your customers become your online ambassadors with an interactive, non-touch photo marketing campaign.
HOW IT WORKS
Event Rhino will install one of our innovative photo technologies teamed with state-of-the-art software bringing a new instore experience for your customers and a fantastic marketing tool to show case that you are open for business again and it is safe to visit!
Engaging your customers
- A branded start screen with a QR Code will start the photo marketing experience
- Customer takes their selfie
- Selfie is created with a branded photo overlay
- Customer shares their photo creation to their phone or email
- Customer shares their photo on Instagram with a campaign hashtag for the chance to win a prize from the brand.
Benefits to the brand
- Unlimited brand awareness
- Exceptional customer engagement
- GDPR compliant data capture
- Authentic brand ambassadors created
- User generated content
- Social sharing
- Increased online brand presence
- Consumer analytics and insights
- Leading experimental marketing campaigns
Let’s cut through the noise and bring your brand back to life! Contact our creative team today.
