Video has always been a part of our lives.
From the traditional TV commercials that we all used to know and recognise, through to YouTube, Snapchat, Facebook Live and now Instagram Stories, video has been a constant in all our lives.
But when it comes to marketing yourself or your business, you need to look at it as one of the most important tools in your arsenal.
Well, first things first, it is one of the easiest ways to share information and for viewers to consume and digest information.
Did you know that viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text?
An astounding 6 out of 10 people would rather watch online videos that television and mobile video consumption rises by 100% every year.
But you don’t just want to convey information – you want to boost consumer engagement and influence purchasing decisions.
And that’s where video content knocks it out of the park.
Recent research shows that 71% of marketers say video conversion rates outperform other marketing content.
Even better it drives better email click-through rates, with video actually doubling click-through rates and statistics show that including video on landing pages may increase conversion rates by 80 percent.
Furthermore, simply including the word “video” in the subject line of your emails could increase your open rates by 19 percent.
So why does video work so well?
Well, you only need to look at the growth of Snapchat, Vine and latterly Facebook and Instagram stories to see the power.
Video cuts through the noise.
It is the most powerful way to evoke emotions – and that is where you need to be if you want your brand to resonate.
Driving emotional, authentic connections that consumers can actually relate to and want to share.
48% of people said they’d be most likely to share video content with their friends, ahead of any other type of content. That means if you want to make an impact on social, you’ll need to be posting videos.
And 84% of people have liked or shared a branded video on their social media page, and 64% of people said they’ve been influenced to try a product based on a brand’s video appearing on their news feed.
As a brand, you need to be tapping into these powerful channels and leveraging them to create a strong online video marketing strategy that consumers want to engage with.
Why not look to use social media to show the fun side of your brand? This could be achieved through by creating a social campaign that uses quirky and creative videos to showcase your brand personality.
Or using corporate photobooths to create content direct from immersive experiential events that drive brand awareness.
We love the interaction and engagement that our Rhino 360 degree photo booth delivers to events and brands. The latest addition to the Event Rhino roster of photo technology, it is designed to utterly immerse users in the brand experience.
When it comes to creating powerful video content that elevates your brand’s message, nothing rivals that Rhino 360 photo booth.
But even better, the 360 degree panoramic video booth creates ultra high definition videos that can be instantly shared to social media or hosted directly on your brand’s website.
Just like individuals, brands can use videos to inspire and evoke emotions as well as connect with audiences in real and authentic ways.
With 91% of consumers likely to reward brands for authenticity and share that brand with friends and family – you can see them importance of telling your brand story in real and relatable ways.
Video gives you that chance.
It really is a no brainer, video delivers on all fronts and you should be using them to increase brand awareness, encourage brand engagement, inspire and ultimately drive sales conversions.
And so much more.