Whether you work in event management, or are responsible for advertising an event, it takes a lot of dedication and diligence to pull it off. Hosting an event can be extremely difficult and there are a lot of factors you need to think about.
You need to consider what sort of event you are hosting, the types of people who are going to be attending, and what sort of entertainment you are going to provide. If you get this wrong, you may find that guests become very bored or you could get very few people turning up.
So, how can you maximise event engagement to ensure your project is a success? That’s what we are going to find out below.
- Understand your audience
Take a look at the event you need to organise. The first thing you need to think about is who is going to be interested in your event and how you are going to let them know about it. If you are advertising to a younger audience, you may want to use social media and online videos. However, if you are advertising to an older audience, you may wish to use emails, television advertisements and physical advertisements, like flyers, posters and billboards.
The more you appeal to different demographics of people, the faster your message will spread and gain awareness. This will make it more likely that you will sell tickets and be able to support a higher turnout of people.
No matter what type of event you are hosting, it’s important that you get the right people to come and advertise your event. Nowadays, you can use influencer marketing to help you with this engagement.
Influencers are popular personalities on the Internet or in certain careers that can easily network and advertise your event to other people. If these people decide to join your event, you will find that it will attract more attention than if you just generally advertise it. What makes it better is that they may also have other people join them who are well-known in certain industries. So, it will help make your event more popular.
Influencers can receive a free invite or you could offer them a financial sum to advertise your event. If they come to your event, make sure to encourage them to take pictures, and use this visual material to show off how much fun they are having. This will bring more engagement from people who like and follow the given influencer.
- Happy memories
When your guests turn up for an event, it’s natural that they are going to have their phones out and are going to be constantly taking pictures and videos of what’s happening around them.
After a while, these photos may become a blur. That’s why you may want to offer additional photographic services that may become a core memory of the event. You may find that most events, both serious and relaxed, would enjoy a photobooth or photo backdrops. When it comes to photo booth hire, corporate events may use this service to help people relax and chill out after a few hours of important networking. Make sure to ask your guests to tag you online if they place their photographs on social media.
- Social media
Social media is extremely useful when it comes to your event. Not only can it show off what your event is all about, but it can be a free form of advertising that can encourage people to look into your brand.
If you want to maximise the engagement of your event, make sure to constantly upload pictures, videos, and snippets of the occasion. You will want to actively speak to your viewers through comments and make sure to answer their questions. If you can actively engage your viewers, you will find that they will follow your events and might even purchase tickets for future events of yours.
- Mobile devices
Nowadays, event engagement needs to be managed on a range of devices. This includes mobile devices. You may be able to advertise yourself on mobile apps or through event apps that can allow tickets to be downloaded and reminders to be added to mobile calendars.
The more flexible you are with your event, and the more advertising you do for it on a range of platforms, the more accessible it will be for different people. What’s better is that a mobile device can even be set with an alarm for the event day. This means that the people who go to your event will be reminded about it in advance.